Aleksandra Vujadinovic (M.A.)

Since October 2025, Aleksandra Vujadinovic is the managing director of the Rhine Ruhr Centre for Science Communication Research, where she has been conducting research and pursuing her doctorate as a research assistant in TP 3 ‘Redesigning Reflexivity in Science Communication’ since early 2022.

While studying language and communication and media culture at the University of Siegen, she focused on cultural and media theories of social media and on the philosophy of science. She also worked as a communication designer, social media manager and research assistant at two collaborative research centres at Siegen.

• popular forms and formats of science communication
• images and Imaginations of science in popular media
• aesthetics of science communication
• cultural and media theories of social media

• Since 2023: Lectureship at the Institute for German and Comparative Literature and Cultural (IGLK), Rheinische Friedrich-Wilhelms-Universität Bonn
• 02/2022-02/2026: Research assistant at the Rhine Ruhr Centre for Science Communication Research, P3 ‘Redesigning Reflexivity in Science Communication’, Bonn-Rhein-Sieg University of Applied Sciences
• 01/2021-02/2022: Student research assistant at the office of CRC 1187 Media of Cooperation and CRC 1472 Transformations of the Popular, University of Siegen
• 11/2018-11/2020: Communication designer and social media manager, Medienwerk Lennestadt GmbH
• 2019-2022: Master's degree in Media Culture, University of Siegen
• 2015-2019: Bachelor's degree in Language and Communication (English) with a minor in Communication and Media, University of Siegen

Scientific publications

• Ruf, O., Siess, A., Vujadinovic, A. (2025). Wissenschaftskommunikation als medienästhetische Praxis. Zur Formatentwicklung im ‚spielenden‘ Labor. In: spielformen – Zeitschrift für Game Studies, Ausgabe 4, (2025), S. 47–72. https://doi.org/10.25969/mediarep/23866
• Vujadinovic, A. (2025). Vom Instagram-Account zum Instagram-Profil. Zur Variantenevolution einer Bewertungsgrundlage und ihren (Über)Forderungen. In: Krenn, K. et al. (Hg.): Varianten digitaler Bewertung. Wiesbaden: Springer, S. 177–202. https://doi.org/10.1007/978-3-658-46989-4_9
• Vujadinovic, A. (2024). Rekombination als Medien- und Memeprinzip. Von der frechen Unterhaltung zur Meme-Atmosphäre und wieder zurück. In: Brylla, W. & Ruf, O. (Hg.): TV populär. Zur Wissensgeschichte einer Fernsehform. Göttingen: Vandenhoeck & Ruprecht, S. 27–41. https://doi.org/10.14220/9783737017855.27
• Ruf, O., Vujadinovic, A. (2023). To Be Real or Not to Be. On the Discursive Friction of ‘Authenticity’ Displayed by Instagram and its Design Alternative BeReal. In: Digital Culture & Society, Heft 9, Ausgabe 2 (2025), S. 115–140. https://doi.org/10.14361/dcs-2023-0207 
• Vujadinovic, A. (2022). Kanonisierende Ästhetik. Theorie im Taschenbuchformat. In: Busch, C. & Ruf, O. (Hg): Buch-Aisthesis. Philologie und Gestaltungsdiskurs. Bielefeld: transcript, S. 119–135. https://doi.org/10.1515/9783839461082-007

Blog articles and media productions

• Producer and host of the podcast „Kurz mal was Anderes machen. Dein Prokrastination-Podcast aus dem Hinterzimmer der Wissenschaft“; https://open.spotify.com/show/0fVD9ItL2kDt7q99tOSLF4?si=b6550c327ff94b2f 
• Vujadinovic, A. (2024). A scientific look at your looks‘ – oder: Schönheit, wissenschaftlich geschminkt. rhine-ruhr-research.de. https://rhine-ruhr-research.de/a-scientific-look-at-your-looks-oder-schonheit-wissenschaftlich-geschminkt/
• Vujadinovic, A. (2024). Social Media Peer Review: der Fall Rosmarinöl. rhine-ruhr-research.de. https://rhine-ruhr-research.de/social-media-peer-review-der-fall-rosmarinol/
• Vujadinovic, A. (2022). Well … Shit: Zum Einfluss von Memes auf die Wissenschaftskommunikation in ‚Don't look up. Blogartikel/Essay, dieser Beitrag erscheint parallel auf dem KWI-Blog und dem Blog des SFB 1472 „Transformationen des Populären”; https://doi.org/10.37189/kwi-blog/20220314-0830 

• Conference “Play for the Planet 2”, University of York (GB), 24.04.2025, presentation and workshop: “Campus Chronicles. Exploring (German) Academic Culture Through Play” (with Andreas Sieß)
• Conference “EASST-4S 2024 Amsterdam: Making and Doing Transformation”, Panel 275 “Transforming Knowledge Formats. Media Imaginations of Time, Space, and Scientific Discourse Beyond Print”, 19.07.2024, presentation and workshop: „What do research network websites tell us about the transformation of knowledge formats? A workshop on formats of scientific publishing“
• Workshop “Ästhetik als epistemisches Kriterium in den Geistes- und Sozialwissenschaften”, Center for Philosophy of Science (ZfW) at the Universiyt of Münster, 01.03.2024, Impulsvortrag: “Theorie als Format”

Since 06/2024: Doctoral student representative in the department ‘Media and Interaction’, Promotionskolleg NRW (PK NRW)
Since 03/2024: Member of the Promotionskolleg NRW (PK NRW), department: ‘Media and Interaction’